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OK, so the Rolling Stones may get themselves a little ahead, but Arcade Fire about a rock band can make today's broken music scene. Need a new kind of art direction with the album, and is likely to make greater release, this is a bit strange, such a much-anticipated record was promoting secret programs and chalk. In fact, Montreal band introduced Reflektor said, there are a lot of big shop sign album released today.
Over the years, musicians and record companies worried about all the best and safest way to launch the new materials. If they leak? They shouldn't? And, more importantly, how to take things, almost can guarantee slip out of the building expected artists before, is ready to let him go? The arcade fire can have a final answer to these questions.
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Reflektor roll in the beginning of September, when the chalk graffiti on the wall of appeared in major cities around the world: London, Sydney, Chicago, to name a few. Not many consumers know what cross slash diamond, is the meaning of the word "Reflektor" originally, followed by posters of Arcade Fire until the scratch of the same design. Band on the company also released 15 seconds of music, and in a secret show held in Montreal, people have to wear clothing or formal attire in the first single released on the Internet, did not mention, some singing by David bowie.
Arcade Fire a few weeks later, on Saturday night live in a new song, after the performance, NBC (CMCSA), immediately ran a 30 minute TV specials, directed by Roman coppola, including video, by Michael Cera across song amulet, brief cameo, Ben stiller, by James franco and Bono. This is the biggest, most part of the traditional Reflektor campaign, while having Michael Cambridge energy research associates the Canadian actor who appeared on the independent film "Juno and TV arrested development, hit is still a beautiful niche mobility. Recall that Michael Jackson to a huge statue, he himself down to the river Thames, in order to promote the history of his 1995 album.
Other Reflektor feature films including SMS trailer and CHOOSE your own adventure in the style of music video audience's smart phone, synchronize with computer network camera, waving around, could change the way of video. The arcade fire will also play a pair of secret performance in brooklyn, New York, this week again with mysterious formal clothes/clothing requirements.
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Has been accompanied by huge promotion, of course, not every a much-anticipated album. U2 refused to be interviewed in 1992, and to avoid more than promote ACHTUNG, baby island founder Chris blackwell just bragging, it is "by far the best record of U2 had put forward" in its release. Recently, Daft Punk alms random access memory information, while the single get lucky has occupied a billboard magazine figure, stay in everyone's head, and before all the album release, alleviate some of this mystery.
Receiving the first single, Reflektor along more singles. In fact, it is in no. 99 on the Billboard Hot 100 singles although prominent agreed to spin and pitchforks, new album "arcade fire of the boldest, the sound quality, and the risk of album."
Hide the mainstream propaganda art looks like a guerrilla marketing has become Arcade Fire to Banks music. Roll out seems to be casual and relaxed (" TAB in the corner of the street around the world with our album title? Of course, why not! "), but Reflektor music has no leak, this is how closely the mall fire in the promotion of the ship is actually running. As the lead singer - butler recently wrote in about a painting of the tablets written apology Reflektor graffiti writers, who complained, "it is sometimes difficult to control all the small details, when you are doing on such a large scale." It even hard to do so incredibly big things, but feel so individuals and small. Then again, the fire of arcade music is what kind of, too.
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