2013年10月21日星期一

Popular viral video. Hate the movie.

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All modern marketing covet a viral video. Because it is a better for your goods or services of advertising than business man asked to see, then tell their friends to watch?
Assist, SONY's remake a classic horror movie "Carrie" :
That's great, isn't it? Who wrote about the viral video, agrees. * even better: clip the torture, 430000 times, within two weeks.
There was only one problem: people like to have more than movie clips.
"Carrie," on Friday, bring in $1.7 billion for the weekend. This is far lower than forecast, it can be $30 million, or a bit below the north of the management of the soft mediocre expectations, depending on who you listen to in Hollywood.
Is a new concept, people could enjoy more products advertisement, it is to promote. "Carrie," however, it is a particular problem, it is for young viewers on YouTube is also the audience most likely to tell their friends, when they don't like things. Many times when they are still in the theatre, via Facebook and Twitter. SONY's boss, Michael linton keenly aware that this is a new unvirtuous cycle.
And sure enough, "Carrie" of the audience is very young. And indifferent, what they saw. The Los Angeles times: "56% of the attendees are under the age of 25. Who see the film give it an average grade of B -, according to market research firm CinemaScore, worst levels of any new bank over the weekend."
* if Alan venter has seen this? YouTube generation never seen Allen venter.

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