Twitter to end its music application, it has never been to

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Twitter will shut down its music applications, it is vigorously launched a half a year ago, but have not been able to gain traction in the market. The company is expected to reconsider its strategy of music, according to the plan of knowledge.
Applications, Twitter # music, has been the Twitter, its video service, rattan, for example, has been the achievement, almost at the same time rare flop. Twitter # music, along with from like Ryan nabbed rice celebrity hype, it was launched in April, was to understand the user behavior, new look at their contact, listen.
But critics complain that remain independent of the main source for the news of Twitter, an application never has attracted much attention. Of science and technology news website AllThingsD, this is the first report on the application of destruction, Twitter # music rapidly rising to free application ranking sixth apple shortly after the start, but gradually faded; 1 application analysis company, Onavo, 1672 applications in the list. (cane, short, is the list of the 18th).
A Twitter spokesman did not immediately respond to requests for comment on Monday afternoon, it is not clear how and when will be closed, and the application. Speak on condition of anonymity, because the back of the application of discussing private plans of knowledge.
But the company is considered to develop other ways to integrate music into their news feed more closely. Recently, the company hired two senior music technology experience significantly: hubbard, Nathan Road, a former President, has been voted the Twitter head trade in August; And Bob Moczydlowsky, from music marketing service Topspin media and become its music the first month.
Twitter has been applying for initial public offering, and said, it is expected to raise about $100 million, from the sales.
Music is still one of the hottest topics on Twitter, stars often dominate the list of the most popular personality service. Top 10 accounts, for example, is the musician, the top three is Justin bieber, Lady Gaga and katy perry, President barack Obama in advance.
Music executives, has been looking for the chart, accurately reflect the changing of the online market, have expressed frustration with Twitter application.
"Our data shows that, a strong forecast the song hit the prestige, so this information may have been priceless to surface application sharing music," said the chief executive of label DigSin and liking music marketing book writer frank "jay FutureHit. DNA".
"Unfortunately, we cannot understand # used by music charts," Mr Frank added. "" we have our label more forward than chart song of songs, but we will not be in the # music list. After a few times to see the gap, we just stop looking for. "

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