Tweeting About Twerking Seen as Lifeline for TV Industry

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Meredith parker, 23, sales representatives in New York, spent most nights out with friends or attend work activities. Any one night, but on Monday.
That's when she get home watching ABC "bachelor" reality TV show in January 18th season began. In such an era, when the video recorder, TiVo and Internet TV services, such as Netflix's television audience easily any time they want, parker would rather see her favorite show right, when it is broadcast. Parker's motivation: social media frenzy, around the exhibition.
Enlarge images on MTV vmas singer miley Cyrus
Fans photographed miley Cyrus execution and mobile devices, and MTV music video awards in 2013. Viacom chief executive Philip way, lead the VMA awards said in a Twitter conversation drives people watching. Through the Images photographer: Kevin Ma Zuer/WireImage MTV
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Twitter and Facebook companies, often seen as something new, for the time of audience, rather than a BBS real-time referendum on TV. Photographer: Scott Eells/bloomberg
"Both Twitter and Facebook, this is a kind of forced me to watch the live broadcast of the day," she said. "You must keep your performance, because the spoiler is just general chatter. It is hard to avoid, I don't want to miss."
This view emphasizes a surprising social media television ratings and pay-tv providers for side effects. Twitter and Facebook (FB), often seen as something new, for the time of the audience, but become a real-time referendum on TV BBS - whether it's whining from favorite team or a layup shocked by AMC "breaking bad."
Twitter and Facebook provides a potential lifeline pay TV on users, and strive to maintain the rating companies. Us cable and satellite television users are expected to decline in 2013, for the first time in history from 1.009 million to 100.8 million, according to research firm IHS.
Twerking chirping
"Twitter and Facebook - this is our life, we must be there," viacom chief executive Philip tao said in an interview. He cites around the VMA awards, viacom's MTV networks broadcast a torrent of Twitter activity in August. The scheme is characterized by low "twerking" by miley Cyrus and Luo Binxi grams of performance.
Full cover: pay-tv under pressure
"People chirp miley, go," I want to see this, ', 'said. "" this is a great symbiosis, we drove at the dialogue on Twitter that conversation drives people on Twitter last time watching our program. "
Exhibition produced 185000 songs, television, accounts for about 90% of the Twitter conversation in the evening, according to the guidelines of society ", Nielsen's measures of social media unit. Nielsen found that the show's ratings increased by 53%, and than the same period last year.
The ratings decline
This kind of phenomenon is to alleviate anxiety, consumers are likely to reduce their cable and satellite TV bills to deliver television, the Internet flow scheme after a day or longer, the original radio. Major television networks encountered collective fell 7.2%, the audience in the last season. At the same time, cable providers, see TV customer outflow of digital services, such as Netflix and Hulu LLC add users.
This week, Nielsen began to regularly publish rankings of the top TV shows one of the most obvious on Twitter. The tally of how many people look at a program, and how much the post messages on Twitter, provide a new way to measure the success of the show.
The biggest Twitter "breaking bad" request any television audience for the last week of September, according to Nielsen's data, there are 930 million people watching 1.2 million songs. Nielsen said, on average, more than 50 times as many people read singing television than there are those who issue.
Rating influence
Twitter also has the ability to directly improve the television ratings, Nielsen study from August. Analysis shows that TV related chirping increase ratings in 29% of the sample plot, using social media to encourage the life open the possibility of radio and television director.
In addition, there are at least two thirds of the subscription pay-tv providers, such as time warner cable company or DIRECTV people who do it, because they want to live, according to an independent research consultancy altman Vilandrie&CO.
Although TV executives are eager to attract Twitter users, a new ranking also cause for concern, CBS (CBS said research director David Poltrack)
When nelson started on Twitter rating, they will feel confused for many people, "he said."
Poltrack lead affectation TV movie "Sharknado," NBCUniversal cable network itself syfy-a aired this year. Movie is about a freak tornado filed ocean and shark glared at their entire blocks of Los Angeles, has given rise to nearly 70, at the same time attract only 14000 television viewers, according to the Poltrack. CBS series "in dome" inspired, by contrast, 126000 Twitter posts, but drew a bigger in the front of the television audience of 136000.
No connection?
"So is there really no major scale, the correlation between singing and the procedure of popularity," said Poltrack.
Only 3% of the TV programs always happened around on Twitter and Facebook, and more than 80% of the face to face, Poltrack, says from the marketing company, keller's group limited liability company cited research. In order to provide

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